Prerequisite: Value Props

Tone of Voice

Imagine the brand personality to be that of an inspirational, curious, art mentor.

Our tone of voice should always be authentic, supportive, educational and inspiring.

It’s a creative platform marketed to creative people. Good writing is paramount. Don’t be afraid to use creative flair, but keep it to the point.

Checklist

Most content should check off our various priorities

• [ ] Pick an SEO Primary and Secondary Keyword: ‣
• [ ] Pick a content pillar: ‣
• [ ] Identify & Align on Target Audience: Emerging Artist, Art Enthusiasts, Community

Calls to Action

Examples for Ideation - Medium Fidelity

Join as an Artist

1. Join the Collective as an Artist on our Brand and Elevate Your Art Today!
2. Ready to Share Your Creative Voice? Email [email protected] to apply!
3. Become Part of a Global Community of Artists—Apply Today! [email link]
4. Showcase Your Talent to a Worldwide Audience. Join Us Now! [email link]
5. Bring Your Art to Life with Creator Collective—Join the Movement! [email link]